You will have mostly heard some marketing stuffs like:
” When you spend higher, Facebook will show your advert to those most likely to buy so that you will be encouraged to spend more on ads”
“You need to spend more on ads than the guys spending so that you will outrun them and get better results”
Those two statement up there are complete jokes and not true to a large extent.
I have never been someone who just believes anything until I have done proper research and known the truth for myself.
You see, no one spends huge amount of money on ads except they have done series of split test and confirmed that the one they are actually running is the best campaign.
At first, they run these ads with little amount, say $10,$50,$100 on various test ads to know which ad creative is giving the best ROI.
So no intelligent marketer initially spends huge money on ads. They have to test the waters first.
Spending huge on the ads will then increase the number of people their advert will reach(Scale up wisely).
But by then, they already know that the advert is profitable.
More-so, I have read post where some people said you should keep your advert running for like 3-5 days to know if it’s profitable or not.
I really don’t believe such. In 90% of cases, you will end up loosing money.
The Technique to Iterate
There are simple techniques to know if your advert will be profitable or not even within the first 24 hours of running that advert. You just need to figure them out.
Now, in scaling up campaigns, I have read where all one has to do is to just duplicate the campaign and increase the budget.
I don’t believe this method is effective at all. You can’t use the exact same creative you used while testing your advert to also use it and scale up. If so, your campaign will be getting seen by those who had already seen it before. And this will call a huge increase in your cost per result.
What I do advise to anyone is to use the same picture/video, same audience, same Ad-copy, same placement, but the only thing they with edit is the age.
This is to increase the potential reach a bit.
What this does is that it will allow the campaign to pick up properly and get the already desired results (This method is 98% accurate).
Lastly, for those who don’t know yet, the more you spend on ads, the more your cost per result increases. Sadly this is the truth.
Facebook Is Out for Your Money
Facebook understands you want to exhaust that budget for that specific period of time so what they do is to increase the ad-cost more than necessary. (You just have to cope with that)
That’s why doubling your adspend does not mean you will get double results. It only means your advert will reach more people and increase your daily results.
So why scaling up your ads, scale it up wisely.
I hope you learnt something.
Let me know if you did.