Releasing a new product or service is always exciting! But no matter how exciting your new product is for you, it’s not going to go anywhere if you don’t have someone to release it to. Over the years we have kept hitting on the need to build an audience.
As our article on audience building prior to product launch states, it’s imperative to have an established audience before you even build your initial product or service. You can read more here, where we explained why this is important and not doing so will see your brand hit the rock, and of course, you’ll not love the harsh reality.
So now, as the age of the internet grows more dynamic it’s undeniable that growth of a business is needed to push the brand ROI, and even more so, the need to market a brand using social media and content marketing is essential. But can you combine the two?
Chill, this article will explain how you can go about this, and you should note that our articles are based our what we do for hundreds of our clients across the globe and research.
Understanding Marketing for Social Media
Having a social media page for you business is different is different from actually using the unique functions of a social media business page. Be careful not to treat your social media business page as a personal page. In reality, many brands make this mistake, they feel they can post as person and forget they are a brand.
This is a trend that leads to disaster in brand recognition and marketing. Why? We observed that our clients who use our social media marketing service, used to post on their business page as though it were an individual page. We also used Twitter as a case study, where many vendors in developing countries used their business account as a personal account, they even engaged in controversial tweets using accounts meant for their social media business pages.
You can imagine, Microsoft respoding to a tweet by an individual about Politics or something not corportae realted to their auspice. Now, that’s the kind of damage we are referring to. To best avoid this, we recommend that if you have social media page for your brand you should always post on things surrounding your business, what your business sells, how your business operates, how to help customers, offer discount and all round talks about your brand exclusively on your business brand page.
This is critical, if you would love to see success boom out of your social media pages you have deemed for business. Understanding this concept is critical, as many businesses make this mistake. Kindly, avoid responding to controversial topics, follow only accounts that are related to your business. Even Apple does not follow anyone or company, probably this might be the reason.
Using Content Marketing To Drive Influx and Awareness
In a digital age, millions of people spend so much of their time poking around digital platforms. Is your business increasingly aware of this trend? There are billions of information around and there are many fake information about certain concepts, products, services and even brands.
Using content marketing to drive influx and awareness is another way to drive the boost for the marketing. Yes, you must understand that content marketing is really expensive (we can help you using our content marketing plan, when you click here), but it is rewarding when you can deliver top notch content that your users will definitely want to interact with.
Using content marketing involves, creating content which could be visual, text or otherwise. You can create this content and put them on your social media brand pages and post them. Your audience will decide if it’s great for them, this is why you should do well to implement using data analytics to guide your decision making process.
Content marketing takes time and resources to make, and you must make content in your unique industry. Use your blogs, Instagram stories, Facebook, Twitter, even Snapchat to give people a taste of what value they can gain by being on your own platform. It could take some amount of time but we’re sure you’ll get there.
Content marketing works in correlation to social media, that’s the huge point you must take. You can’t do one without the other, it’s impossible. We also recommend you to take out time, money and schedule to run digital sponsored ads on the content you make on your various social media business channels. Understand which platform you get most visitors from, use the metrics, run the ads and watch your brand grow step by step.