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Pay-Per-Click Advertising Management
PPC stands for pay–per–click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
By displaying your ads in the most relevant online places, your ads are displayed to the most specific target market. Since in PPC you only pay when your ad gets a click. Advertisers love PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score.