Protecting Business Image
What is Reputation Management?
Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation.
Sometimes referred to as rep management or ORM is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.
Reputation management is typically part of a greater digital marketing strategy that works in sync with other elements of the local marketing stack. Complementary pieces of reputation management include review management, business listings, digital advertising, social media management, and SEO.